The Premier League
Kick off for school education
Brief
The Premier League has a heart for the next generation of footballers and fans, not just on the sports field but in the classroom too.
Insight
Their objective was to launch a new digital programme for primary aged children, with educational content and resources.
Our challenge was to qualitatively engage a range of user groups - employees, teachers, parents and children – to generate ideas and use cases for digital product components.
Summary
As a result of our recommendations on format, content and marketing, the Premier League successfully launched the programme (Premier League Primary Stars) which has so far reached 1,000s of children across the UK.
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