Omorovicza

Uncovering the beauty within

Brief

When Omorovicza wanted to uncover the killer USP which would create a call to action and the emotional and practical barriers to trial, they turned to 7th Sense with its expertise in understanding the luxury consumer and the dynamics of behaviour change in a niche market.

Insight

A research approach including experiential activities and science-based behavioural techniques not only identified the barriers to trial but uncovered a hidden USP rooted in the patented formulation of the product range. We called it the beauty within.

Summary

Our findings were shared with the C-Suite and included clear guidelines on the communication hierarchy and marketing collateral to fully harness the brand opportunity.

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